Health and Wellbeing at the Forefront of the Rental Market

The growing awareness of ‘holistic wellbeing’ is impacting on rental market trends as more and more tenants prioritise facilities that promote a healthy lifestyle.

Key Findings:

• Health and Wellbeing is growing as a trend and heavily impacting the property market
• A fifth of residents identify developments that reflect a healthy lifestyle as important
• Many developers are curating health workshops or classes within their development strategy
• The Grand Exchange in Bracknell represents a development that facilitates a holistic lifestyle.

Developers around the world are starting to sit up and take note, incorporating exclusive wellness facilities and green spaces into their developments, creating striking new homes. From private spa’s and swimming pools to on-site gyms and treatment rooms, they’re attracting quality tenants that prioritise well-being and accessibility.

Research by Strutt & Parker has identified several demographics that actively seek these healthy living developments. A fifth of respondents to their Housing Futures Survey identified as ‘MECo’ – tenants that focus on their health and wellbeing and want a home that reflects this.

The ‘HEAL house’ concept proved popular with these respondents. Otherwise known as a ‘healthy living space’, HEAL houses heavily feature outdoor elements to promote health and wellbeing. Over 50% of the survey respondents said they’d want to live in a home that has the opportunity to interact with the outdoors.

Holistic Wellbeing for Residents  

This holistic lifestyle isn’t exclusive to on-site facilities either. Many developments are focusing on design to help improve both mental and physical wellbeing – providing apartments with air filtration, plenty of natural light and communal areas to encourage more social interactions.

Some developers are also curating events, classes or workshops designed to meet rental market trends and create an internal community such as healthy cooking classes, yoga sessions and community-led clubs. While this attracts a specific demographic that prioritises healthy living, it also helps create a more connected, socially-engaged community.

Healthy Living at The Grand Exchange

The Grand Exchange – a game-changing luxury residential development for Bracknell – is harnessing this growing trend to help promote health and wellbeing for residents. With a plethora of high-quality, resident exclusive amenities, The Grand Exchange features treatment rooms, an on-site gym and a tranquil relaxation space known as The Garden Room. 

A unique proposition within the residential market for Bracknell, the treatment rooms in The Grand Exchange are ideal if you’re looking to take a break from a busy day-to-day schedule. These private facilities allow residents to book their own external therapist all within a stylish and relaxed setting. 

The Garden Room is ideal for residents that want to unwind in a relaxed, tranquil space. An expansive atrium with floor-to-ceiling windows and contemporary architecture, The Garden Room balances natural elements and modern design to create a space that residents can call their own.

The Knight Frank Multihousing Report 2019 ranks ‘lifestyle experience’ as the second most important factor in the design and business strategy of developments, while affordability for tenants sits in first place. 

It’s these facilities that are setting The Grand Exchange apart, creating a new standard for the residential market. The Grand Exchange and Bracknell represent a real opportunity for investors to harness a rising trend of professional workers that want a healthy lifestyle.