Perfect Timing – Invest for the future in New Eton House

For international investors, the opportunity to invest in a completed property development can be ideal. A development that is ‘nearing completion’ typically means a shorter wait before delivering potential returns. Rather than having to wait during an extended build period, around two years, investors can start benefiting from rental income, current market rates and the amenities that are already in place.

Obviously, nearly completed or completed apartments can offer a much more ‘hands-off’ investment journey that removes the common challenges when investing from overseas. We already know that the UK property market is popular internationally, demonstrated by the surge of foreign direct investment (FDI) into the UK market, particularly from India, which led the way between 2017 and 2018.

Initiatives are now being put into place to encourage collaboration and investment between these two countries which are already having an impact. With over 800 Indian businesses investing in the UK during 2019 and delivering a combined turnover of £48 billion, these increasing levels of FDI are paving the way for further international investment into the UK.

This makes a brand-new UK property in a prime location an exciting concept for overseas investors that want to take advantage of a growing sector. With relative stability and the opportunity for investors to stretch the value of their currency against a weakened Sterling, finding an investment opportunity in a prime UK location is the chance to start generating immediate benefits.

As demand continues to increase throughout the London Commuter Belt, nearby towns such as Slough are being highlighted as prime locations – offering an affordable price tag and a direct commute to central London. Research also shows a clear gap in the Slough property market for high-end luxury boutique apartments and New Eton House is designed specifically to fit that niche. Delivering hotel-style living, New Eton House is a haven amongst the bustle of a thriving commercial landscape – ideal for residents commuting to London that want a luxury lifestyle without the price tag.

A key development in one of the fastest-growing regions in the UK, New Eton House is ideally located to take advantage of global businesses and direct access to the capital in just 23 minutes. The development will also benefit from Crossrail, a £14.8 billion infrastructure development that is improving travel across the South East – shortening travel times and increasing capacity. Once completed, it’s expected that 1.5 million more people will have access to central London in just 45 minutes. Crossrail is already having a major impact on property prices in the surrounding area – according to Hamptons International, property prices near a potential Crossrail station have risen by 66%.

Although London has often been a priority for Indian investors, the Commuter Belt is growing in popularity because of the affordability and yield performance it provides. Regional locations such as Slough and Bracknell are providing more affordability while still being incredibly close to the capital. This is more apparent when we consider the growth Slough has seen over the last 20 years – prices have risen by 165% since 2001 according to Zoopla. This figure is still set to grow further with developments such as Crossrail and Western Rail Access to Heathrow on the horizon.

As a premier development within Slough, an investment at New Eton House is an appealing prospect for an investor that wants to take advantage of the capital appreciation the market is forecasting while also generating immediate rental yields from the ambitious professional workforce that Slough is home to. With New Eton House nearing completion, now is the time to invest in this one-of-a-kind development near London.