Key Stats 2-Bed Apartments
Driving Demand

Key tenant demand for premium 2-bed apartments.


of landlords would rather let to couples that rent.

Couples aged 25-49 

make up the largest proportion of private renters.

Why invest in a new 2-bed apartment near Bracknell & Reading?  

Always in demand because of the space and flexibility they can provide, 2-bed apartments are one of the most popular property investment assets in the world and developers are increasingly prioritising them in their developments. Designed to attract young professionals and couples moving to these prime investment locations, 2-bed apartments are adaptable and offer a variety of uses for tenants.

Ideally suited for delivering long-term and consistent yields, 2-bed apartments are generally considered a quality product that will attract quality tenants. A 2-bedroom apartment in an emerging market such as Bracknell can offer affordability and huge potential, especially if it’s surrounded by residential amenities.

Bracknell’s rental market has 33% more renters than nearby Reading, delivering the career opportunities, lifestyle amenities and commercial base that drives tenant demand. With 500,000 jobs in the Thames Valley, both Bracknell and Reading properties are ideally placed to serve professional demand.

Bracknell Bedroom

Generational Tenant Demand

Generation Rent continues to rise, with renters expected to outnumber homeowners by 2039. As tenants look to maximise the space they’re getting for their money, 2-bedroom properties can offer this value while still being at the heart of the action – whether it’s a prime city-centre location or just a shorter commute. According to Homes and Property, tenants will pay more for the flexibility that is a key contributor to increased demand. As it stands, 2-bedroom properties are more likely to attract tenants despite rents being higher.

Bracknell is an emerging market that can offer the affordability, flexibility and accessibility that tenants are looking for. At the heart of the Thames Valley and located near Reading, Bracknell has world-class transport links around the South East and a rapidly growing population. It’s expected that the population will hit 141,000 by 2039, demonstrating the demand for this key investment location. Reading is just 20 minutes away, while London Paddington and Heathrow Airport can be accessed in under an hour.

It’s also important to consider that the two most common tenant demographics – professional sharers and couples – will tend to choose 2-bed apartments. According to the English Private Landlord Survey, couples aged 25 – 49 make up the largest proportion of private renters, demonstrating the appetite for this property type. With half of these couples expecting to still be renting in three years time, this isn’t a short-term phase either. Many tenants are now looking to play the long-game and rent indefinitely.

Bracknell The Garden Room

Property Performance in Bracknell

Research by Zoopla shows that 2-bedroom apartments are one of the top property types for maximising rental yields. Offering an average yield of 5.4%, 2-bedroom apartments beat all of the competition, leading the next asset type by nearly 0.50% and skyrocketing against 2-bedroom houses which earn on average 4.8%.

For investors interested in property, it’s a safe bet that a 2-bedroom apartment in a premium location can provide a new generation of renters with everything they want and need in day-to-day life. Bracknell is establishing itself as one of these prime locations and the results show – property prices in the town have grown by 30% over the last five years. Compared to Reading, Bracknell has grown 6% year-on-year, almost double the performance of its neighbouring town.

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