Why buy new builds or off-plan in Slough?

Located in a prime spot along the new £14.8 billion Crossrail route, Slough is an attractive proposition for investors interested in off-plan property that want to take advantage of demand from the commuter demographic.

Crossrail is a new high frequency, high capacity railway that will create a ‘door to door’ connection to key locations across the heart of London, including Heathrow, the West End, the City and Canary Wharf. Speeding up journey times in and out of the Capital, Crossrail will result in an extra 1.5 million people being within 45 minutes of central London, including Slough. Crossrail will have a transformational impact on this already desirable location. The full service will be running by late-2019.

With nearly 16,000 professional jobs within the area and over 48,000 workers commuting from Slough to places such as Heathrow and London, the town is set to experience unprecedented tenant-demand. Offering an ideal location to live in an affordable rental bracket for the majority of tenants, compared to London prices, Slough is forecasting as a great buy-to-let property opportunity. In Slough alone, 46% of the homes are already let to tenants who have moved from the capital, highlighting the town’s appeal to renters leaving London.

Investing in Slough Off-Plan Property

With prices currently around £399,000, Slough property is more affordable than the London average of £655,000 but has witnessed higher property price growth. JLL predicted a rise of 26.4% in 2015 for both Slough and Maidenhead, however, Zoopla house price data at the time of writing shows Slough has actually had a 56% rise, far exceeding JLL’s forecast.

Experiencing a wider growth of 313% over the last 20 years, Slough property increases have been driven by the Slough Urban Renewal (SUR) project, a masterplan that has injected £1 billion into the town. This has funded incredible new developments and amenities for residents, attracting a new wave of premium tenants that deliver premium rental income.

Coupled with an employment rate of 78.8% across the South East – outperforming the wider UK average – Slough is well placed to take advantage of a mobile, ambitious workforce that is looking for quality residential accommodation.

Off-Plan & New Build Apartments in Slough


Steel House
1 & 2 Bedroom Apartments

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New Eton House
1 & 2 Bedroom Apartments

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Start quoteRecommended by PurpleBricks and advised that SevenCapital are brilliant. Loved the way SevenCapital have delivered a personal experience digitally plus an amazing evening event in London. End quote

Pamela Leonce, 105 Broad Street

Start quoteAs first-time investors, my wife and I were cautious about selecting the right developer with whom to invest our funds. We purchased a 1 bedroom apartment at Broadway Residences & I am delighted to say that the unit was let the same day that we completed for £850pcm. I am impressed by the level of service received – I would definitely recommend SevenCapital. End quote

A Majithia, Broadway Residences