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THE FUTURE
BELONGS TO
THOSE WHO
CAN IMAGINE IT
DESIGN IT AND
EXECUTE IT
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1 A Landmark Development
2 The Start of a New Chapter
3 A New Centre of Commerce
4 The Leaders of Tomorrow
5 New Transport and Infrastructure
5 Location & Distances
6 New Eton House
7 Boutique Specifications
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SevenCapital is proud to present New
Eton House, a landmark residential
development for Slough. Located
in the heart of the town’s thriving
commercial centre on the Bath Road,
you’ll find 58 stunning apartments,
light, spacious and designed as a
haven for a new era of residents.
Welcomed by a contemporary
lobby which takes inspiration from
Scandinavian design, residents will
find the perfect haven - refined
apartments and sophisticated interior
design integrated with the latest in
smart functionality.
Research shows a clear gap in the
market for high-end luxury boutique
apartments. As demand increases
and supply remains extremely limited
New Eton House is perfectly placed
to meet the needs of the executive
resident.
An elegant and sophisticated
addition to Slough’s address book,
New Eton House is a new opportunity
for a new breed.
A LANDMARK
DEVELOPMENT
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THE START
OF A NEW
CHAPTER
£450m
UPLIFT TO SLOUGH
£1BILLION
INVESTMENT PROJECTS
£18M
LEISURE FACILITY
Slough is experiencing a period of
unprecedented regeneration. Already
home to over 5,480 businesses, excellent
infrastructure and attracting a range
of both public and private investment,
Slough is writing its own story.
At the core of Slough’s incredible rise are
several projects totalling over £1 billion
investment. In a plan spanning 15 years,
part of the wider Slough Urban Renewal
project, the Heart of Slough masterplan
has delivered a huge £450 million
pound uplift for the town, comprising
34 developments including 3,000 new
homes, two hotels and 200,000 sq ft of
Grade A oces.
The wider Slough Urban Renewal (SUR)
project, a public and private program
between Slough Borough Council and
Morgan Sindall Investments, continues
to rejuvenate transport links, redevelop
leisure facilities, deliver new commercial
space and create iconic buildings across
a culturally and economically thriving
Slough landscape.
The flagship development of SUR is The
Centre, a £18 million leisure facility which
will enhance the town’s leisure facilities
and promote an active lifestyle within
the auent community. Other major
developments include the refurbishment
of the Ice Arena, a state-of-the-art sports
centre in Arbour Park and the creation
of The Curve - an iconic library and
cultural centre which serves as a striking
landmark in the centre of Slough.
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SPOTLIGHT:
TRANSPORT
Crossrail and the development of
the Elizabeth Line has seen property
prices within a mile of a proposed
station increase by 66% since 2009.
Thanks to the advantages of the line,
Slough is forecasting a 35% increase
in overall property price growth
by 2020. Finally, with Crossrail’s
completion on the horizon,
Slough will soon boast unrivalled
connectivity with the capital and
other key destinations in the region
such as Canary Wharf. Crossrail is a
key component to Slough’s achieved
and forecast growth.
THE CURVE
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A NEW CENTRE
OF COMMERCE
Slough thrives on connectivity, perfectly positioned
at the heart of the Thames Valley with access to an
employment base of nearly 2.6 million people within an
hour’s drive. It ranks in the top ten in Europe for both
Business Friendliness (8th) and Connectivity (2nd),
using this position to attract the largest concentration
of corporate headquarters in the UK outside of London.
New Eton House is ideally located just five minutes
from Slough Trading Estate, the largest trading estate
under single ownership in Europe and proud home
to over 500 international business including Ferrari,
Telefonica, Fiat, O2, UK Mail, Mars, Virgin Media,
Centrica and Yell.
Slough Trading Estate embodies the enviable
commercial reputation which Slough has built. Home to
over 20,000 jobs spread across 486 acres - equivalent
to around 324 football pitches - it plays a huge part in
Slough being named the ‘Best Place to Live and Work
2017’ by Glassdoor.
Outside of the trading estate, Slough is home to around
68,000 jobs, a £9 billion economy and over 200,000
sq ft of Grade A oce space being delivered as part of
the Slough Urban Renewal project.
The region is thriving and doesn’t look set to slow down.
Approval of the third runway at Heathrow, already the
world’s second busiest airport, is expected to provide
40,000 job opportunities for the local community, only
16 minutes from Slough.
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THE FUTUREWORKS
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THE CURVE
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THE LEADERS OF
TOMORROW
Slough is a town of opportunity. Home to more
than 5,400 businesses and average house prices
of £395,210 it’s ideally located to house the
leaders of tomorrow - the early risers who want a
5-minute walk to one of the global headquarters
nearby or a short train journey to the capital.
34,700 people currently commute inwards to
Slough - attracted by the highly skilled jobs at
the large number of headquarters in the town.
By 2021, Slough’s total population is estimated
to increase by 18,000, a rise which has brought
with it incredible demand for quality residential
space and attracting top corporations who want
to capitalise on this highly talented workforce.
30,900 Slough residents also commute outwards
towards the high-value jobs on oer in the capital
- an increasing number opting to call Slough
home. These future leaders are importantly
choosing to work and play in the city and live in
the surroundings of the Commuter Belt - opting
for higher quality, larger living spaces at just
under 50% of London prices.
Comprised of 58 stunning open-plan apartments
in a brand new development, New Eton House
is beautifully designed with a contemporary
finish, sun shining through floor-to-ceiling glass
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34,700 INWARD
COMMUTERS
18,000 POPULATION
INCREASE BY 2021
68,000
JOBS
WITHIN 12.5 MILES
2
HEADQUARTERS OF
02, MARS, FERRARI
HOME TO OVER
5,400 BUSINESSES
SPOTLIGHT: SLOUGH
windows and nestled against a tree-lined road set
back from the commerce and activity. New Eton
House will be a haven amongst the bustle of this
commercial hub - a high standard of living for
professionals who want an aspirational lifestyle,
whether they’re living, working and playing in Slough
or only staying there during the working week.
This development is perfect for residents working in
Slough, just five minutes from Slough Trading Estate
and 33 minutes from the commercial opportunities
available in London. With 74 parking spaces and
direct access to both the M4 and M25, New Eton
House is also ideal for those working further afield.
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CROSSRAIL
Once Crossrail begins running, demand will see an unprecedented
spike - property and rental prices are nearly half that of London
and over 46% of the homes in Slough are let to tenants who
have moved from the capital. When the Elizabeth Line is in full-
swing, Slough will cement its status as the premier destination
along the Commuter Belt.
We can already see evidence of this in Slough property prices.
With an average house price of £395,210, Slough is much more
aordable than the London average of £651,033 but house
prices in Slough grew 13.8% in 2017 with JLL predicting 35%
growth to 2020.
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SPOTLIGHT: CROSSRAIL
6% AVERAGE RENTAL GROWTH
PREDICTED BETWEEN 2015 - 2020
£1,500
AVERAGE RENT PCM - 2 BED
35% AVERAGE PROPERTY PRICE
GROWTH BETWEEN 2015 TO 2020
SPOTLIGHT:
HEATHROW EXPANSION
18,000 NEW JOBS CREATED
£187 BILLION
IN ECONOMIC GROWTH ACROSS THE UK
130 MILLION
PASSENGERS PER YEAR (CAPACITY)
Source: JJL Crossrail Tool
Source: Heathrowexpansion.com
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READING
85,600 JOBS
WINDSOR
77,300 JOBS
LONDON
483,000 JOBS
HEATHROW
76,600 JOBS
CREATING NEW
CONNECTIONS
Slough’s positioning as a major Commuter Town
has contributed to its success and acts as a critical
signpost for investors. Investment into the transport
infrastructure along the Commuter Belt is helping to
drastically improve travel times and capacity while
building brand new links, putting London closer
than ever.
With 5.92 million jobs recorded across London
in June 2018, a new high for the city, there’s
a definite demand for more aordable living
without compromising working in the capital. The
unemployment rate continues to remain near record
lows but renters are moving out of London at the
highest rate in over a decade, choosing areas such
as Slough because of the relative aordability and
accessibility.
Crossrail will only take this accessibility further,
reducing travel times and increasing capacity.
Oering a direct ‘door-to-door’ service between
London and Slough, it’ll introduce new levels of
connectivity, giving professionals the option of
living in Slough and working in the capital with just
a 18-minute commute in between.
Reading is 23 minutes away, providing access to a
strong labour market, high rate of employment and
what is widely regarded as the UK’s top technology
sector, boasting three times the number of ‘tech
businesses’ compared to the national average.
Heathrow is under 15 minutes away by car or under
30 minutes by train, providing access for work or
travel.
New Eton House is within walking distance of the
Slough Trading Estate and just 4 minutes on the
train to Slough town centre.
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LOCATION
& DISTANCES
Walk
Slough Trading Estate
04 Minutes
Burnham Train Station
13 Minutes
O2 Headquarters
04 Minutes
Mars Headquarters
10 Minutes
Drive
Windsor
10 Minutes
Eton
10 Minutes
Slough Train Station
09 Minutes
Windsor Castle
14 Minutes
Eton College
09 Minutes
Heathrow
15 Minutes
Train (from Burnham Train Station)
Slough
04 Minutes
Windsor & Eton Central
17 Minutes
London Paddington
33 Minutes
Reading
23 Minutes
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Boutique Apartments
53
1 Bedroom Apartments
2
1 Large Bedroom
Apartments with Study
3
2 Bedroom Apartments
74
Car Parking Spaces
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*Located in kitchen or hallway cupboard
Security & Internal Finishes
Video intercom entry system to each apartment
Hardwood veneered, solid core entrance door with spy hole
Hardwood veneered, or equivalent, internal doors throughout
Brushed stainless steel and chrome ironmongery throughout
White painted finishes to all ceilings and skirting boards and architrave
Kitchen
Clean high gloss fitted kitchen with solid surface worktop
Built in hob, extractor fan and oven
Integrated fridge/freezer,
Washer dryer*
Dishwasher
Low energy LED downlights
Wood eect flooring to lounge, kitchen and hallway
Bathroom
Low energy LED spotlights throughout bathroom and living areas
Tiled floor to the bathroom
Full height tiling around bath and shower area
Half height tiling around WC with tiled shelf and built-in mirror
Ladder style polished chrome, or equivalent, heated towel rail
Bathroom vanity Unit
Pendant light fittings to bedrooms
Fitted carpets to bedrooms
Built-in sliding wardrobes to bedrooms
Bedrooms
Full furniture and accessory packs available for 1 and 2 bedroom
10 year CML compliant warranty provided by Checkmate
Additional Details
BOUTIQUE LUXURY
SPECIFICATIONS
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DISCLAIMER: In accordance with the Misrepresentation Act 1967, the Consumer Protection from Unfair Trading Regulations 2008 and the Business Protection from Misleading Marketing Regulations 2008, the details
contained in this brochure do not form part of any specication or contract. While the information has been prepared in good faith, all and any such responsibility and liability is expressly disclaimed by Seven Capital and
its agents. Any buyer must satisfy themselves by inspection or otherwise as to the accuracy of any information given. This brochure has been prepared for the exclusive use and benet of the person to whom it was
given by the seller and solely for the purpose for which it is provided. Unless we provide express prior written consent, no part of this brochure should be reproduced, distributed or communicated to any third party. We
do not accept any liability if this report is used for an alternative purpose from which it is intended, nor to any third party in respect of this report.
SevenCapital
SevenCapital is one of the largest privately owned real
estate investment and development companies in the UK,
operating across residential, commercial and hospitality
sectors.
Since launch, the group has built an exciting portfolio
of projects with a value in excess of £1.5billion, spanning
more than 5 million square feet and employing more than
130 dedicated property and construction professionals.
SevenCapital’s residential specialism is in transforming
commercial spaces in key city centre locations into
stunning residential apartments as well as building brand
new apartment complexes in equally desirable locations.
We are dedicated to oering first-class customer service.
We provide a fully managed “hands o” investment
service with 60 full time sta dedicated to making the
investment experience as easy and convenient as possible.
We are investors ourselves and we understand the high
level of customer service our Investors need. As such our
customer service operation is award-winning, and you
can rest assured that as an investor with SevenCapital,
you will be taken care of at every step of the way.
We are a financially strong and experienced property
developer, with our own construction company Colmore
Tang, and an extensive portfolio spanning the residential,
commercial and hospitality sectors.
Established in 2009, the company has gone from strength
to strength and, in addition to oces in London and
Birmingham, SevenCapital now has oces in Dubai, Hong
Kong, South Africa and plans for further expansion.
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