What Property Type is Right For You?

If you’re making a property investment, choosing a property type to suit your strategy is vital.

Choosing the Right Property Type for You

While location is a vital consideration in any property investment, the type of property you invest in is equally important.

Having the right property type to suit your strategy can mitigate risk, inform future decisions and help you narrow down your potential locations.

Below we examine the different property types that are common with investors and how they can be adapted to your investment strategy.

Off-Plan Property


Typically purchased during the construction phase of a development, Off-Plan property is a common investment for those seeking long-term growth and the potential for capital appreciation while the development completes.

Off-Plan property can usually be purchased at a discounted price to the actual completed value, making it extremely appealing for investors. Associated costs include a reservation fee and a deposit, which can be anything from 10 – 20% and upwards.

This property type is popular because it guarantees a new build property unit while also offering the potential for capital growth during construction. Investors that are seeking long-term growth in high potential areas will generally opt for Off-Plan property.

Off-Plan also ensures much more flexibility for investors – giving them the option to select a specific unit and size that suits their strategy. If you specifically want a 2-bed apartment for example, it’s easier to buy Off-Plan and guarantee the features you’re looking for.



A recently completed development – whether it’s new build or a conversion – is excellent for investors that are looking for immediate rental yields but want the flexibility of finding their own tenants or furnishing the apartment.

Ideal for the ‘hands-on’ active investor, completed developments are extremely flexible and can suit a number of different strategies.

One major advantage of a completed development is the opportunity to enter the market at the ‘here and now’, driving the returns that match up with current performance rather than having to wait for completion.

Completed developments make up the ‘bread-and-butter’ of most property portfolios, ensuring a balanced mix of rental yields and growth over time.

Fully Furnished & Tenanted


The next step up from a ‘Completed’ development, these property types ensure an investment that can deliver immediate returns but without the need to find a tenant or even furnish the property.

Ideal for ‘hands-off’ passive investors that are looking for a relatively easier investment process, a fully-furnished and tenanted property is ready-made for returns and can be a quick addition to any portfolio.

This property type is excellent for overseas investors that might not have the facilities to manage the investment on a day-to-day basis. While they’re less flexible in terms of choosing tenant, they mitigate the potential for any initial void periods.

As with the completed development type, fully furnished and tenanted properties enable the investor to start generating returns at present market value, which can be useful when identifying current high-performing locations.

If you’re looking for a fully-managed service, a furnished and tenanted property could be the answer to ‘what property type is right for you’.

Take a Look at Our Current Developments

Crossrails Premier Development

The Metalworks
2 Bedroom Apartments, 3 Bedroom Apartments, Off-Plan

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Brand new to Bracknell

No.1 Thames Valley
1 Bedroom Apartments, Fully Tenanted, New Build

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Churchill Place Ready-Made Investment
Fully Tenanted, Ready to rent

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Game-Changing Development

The Grand Exchange
1 & 2 Bedroom Apartments, Luxury Penthouses, Off-Plan, Studios

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