New Release of Apartments at New Eton House

New Eton House, a contemporary living solution for modern tenants, has seen a new release of apartments for 2021. This landmark development is the first of its kind, conveniently located in the heart of Slough to offer the perfect mix of live, work and play. 

With clean lines and rich colours offering an indulgent, premium feel throughout, New Eton House is the epitome of luxury. Each and every apartment is paired with the latest integrated appliances and smart functionality, appealing to young professionals searching for the comforts of city living at a fraction of the price. 

New Eton House has 40 deluxe apartments on offer, crafted to meet the demands of prospective investors and residents alike. With fully-furnished, pre-tenanted apartments, New Eton House is a truly hassle-free, ready-made opportunity and the perfect addition to any investment portfolio. 

Nestled in the centre of Slough, an investment in New Eton House will be an investment in the town’s future redevelopment. The extensive regeneration schemes revitalising the town comprise a £450 million uplift of Slough town centre, resulting in the addition of an £18 million leisure facility and a multi billion pound redevelopment scheme. 

New Eton House is ideal for residents wanting luxurious – yet affordable – living with access to the capital. This combination of regeneration and increased connectivity is advantageous for investors on a short- and long-term basis. Not only are average property prices set to increase by 17.5% by 2025, but rental yields across the South-East are expected to rise by 8% in 2021, well above London’s current average of 2.83%. 

Is Slough an Investment Hotspot?

Slough is undergoing its most ambitious transformation yet – a £3 billion regeneration scheme to transform the town centre and beyond. The Slough Urban Renewal (SUR) strategy will span a 15 year period, introducing new amenities, residential quarters and employment opportunities. 

This project will work towards closing the gap between the supply and demand of property, as well as the lack of adequate leisure and educational spaces. The SUR scheme has already delivered premium sporting facilities and academic advancements, but the council’s determination to stimulate mass economic growth will see the town evolve with multiple residential estates and grade A office spaces. 

Slough’s ongoing transformation is prioritising the requirements of an expanding town and subsequently, an expanding population. With over 6,500 businesses across Slough, including Ferrari, O2 and Honda, the town is attracting an increasing number of London leavers looking for both affordability and career opportunities. 

The potential of this thriving town has positioned Slough as a unique opportunity amongst foreign investors, with the iconic Queensmere Shopping Centre now in the hands of an Arabian company for extensive redevelopments. To meet the demands of modern residents, the shopping centre will be replaced by an ambitious mixed-use complex, comprising a commercial district with smart workspaces, a cultural and civic quarter, along with additional residential neighbourhoods. 

The approaching completion of the Elizabeth Line is expected to continue pushing the popularity of Slough. As a significant part of the Crossrail project, this new station is due to start operating in 2022, in which 1.5 million more people will be within a 45 minute commute of London and Heathrow airport. As a result, this increased connectivity to and from the capital is expected to push the population of Slough to over 155,000 in the coming months as more tenants search for a balanced lifestyle on the outskirts of London.

This combination of local and foreign investment will propel Slough’s growth further, solidifying its position as an emerging hotspot. With this regeneration delivering contemporary work spaces and numerous leisure hubs, New Eton House is the final component to achieving the ideal mix of live, work and play. In delivering this aspirational trio, an investment into New Eton House is an investment into Slough’s promising future.