Plan for Your Future with New Eton House  

Have you planned for later life? Whether your goals are short-term or planned over a longer period, New Eton House can help. A ready-made investment which can provide immediate returns, see how this fully-furnished, pre-tenanted property investment can help you meet your financial goals.

We’re big believers in the power of investing early and with completion drawing to a close at New Eton House – a prime development in the South East of the UK – now might be the perfect time to secure your first property investment or add to a growing portfolio. New Eton House, a luxury residential development comprised of 58 one and two-bed apartments is ideally located just five minutes from Slough Trading Estate, home to over 500 international businesses including Ferrari, Telefonica, Fiat, O2, UK Mail, Mars, Virgin Media, Centrica and Yell.

New Eton House is designed for the modern executive tenant, offering accessibility and quality while taking advantage of the incredible demand that the commuter town is attracting.

Property Highlights

  • Deposit of 10% required (from £23,995)
  • 1 & 2 bedroom apartments
  • Boutique hotel style finish
  • Located minutes from Europe’s largest privately owned trading estate in the heart of the town’s thriving commercial centre
  • No.1 destination for executive tenants
  • Estimated completion date Q1 2020
Providing a strong 
Investment Case

20 Minutes to London
20 minutes to London via Crossrail & 23 minutes to Reading

14.8% Price Growth

Forecasted Growth in House Prices by 2024*

11.5%  Rental Growth
Forecasted Growth in Rental Prices by 2024**

Start quote

New Eton House is set to be the first development of its kind within Slough to be designed to cater specifically to the increasing demand for higher spec, luxury accommodation, and with only 58 apartments and ample parking, it presents a very lucrative investment opportunity, that we’re already receiving a lot of interest for.

End quote

Andy Wright, director at Kingdom Property Services, Slough

Pricing & Deposit Structure
10% Required

Luxury 1 bed 
Prices from £239,950.
Initial Deposit from £23,995

Boutique Apartments
Designed for a clear gap in the market for high-end apartments with luxury finishings

High Tenant Demand
By 2021, Slough’s total population is estimated to increase by 18,000

Brochures and Pricing

New Eton House

227 Bath Road
Slough Trading Estate
04 mins
Burnham Train Station
Slough Town Centre
44 mins
Slough Town Centre
Windsor & Eton Central
Heathrow (via Crossrail)
London Paddington (via Crossrail)

5 Reasons to invest in Slough now


Crossrail and the development of the Elizabeth Line has seen property prices within a mile of a proposed station increase by 66% since 2009. Thanks to the advantages of the line, Slough is forecasting a 35% increase in overall property price growth by 2020. Slough will soon boast unrivalled connectivity with the capital and other key destinations in the region. Crossrail is a key component to Slough’s achieved and forecast growth.

£1 billion investment

At the core of Slough’s incredible rise are several projects totalling over £1 billion investment. In a plan spanning 15 years, part of the wider Slough Urban Renewal project, the Heart of Slough masterplan has delivered a huge £450 million pound uplift for the town, comprising 34 developments including 3,000 new homes, two hotels and 200,000 sq ft of Grade A offices.

Slough Urban Renewal (SUR) project

The Slough Urban Renewal (SUR) project, a public and private program between Slough Borough Council and Morgan Sindall Investments, continues to rejuvenate transport links, redevelop leisure facilities, deliver new commercial space and create iconic buildings across a culturally and economically thriving Slough landscape.

Further major development

The flagship development of SUR is The Centre, a £18 million leisure facility that will enhance the town’s leisure facilities and promote an active lifestyle within the affluent community. Other major developments include the refurbishment of the Ice Arena, a state-of-the-art sports centre in Arbour Park and the creation of The Curve – an iconic library and cultural centre.

Commercial attraction

Already home to over 5,480 businesses, excellent infrastructure and attracting a range of both public and private investment, Slough is writing its own story.

Start quoteI have found SevenCapital very attentive with brilliant communication and they always returned phone calls. End quote

Brian C, Granville Lofts

StarStarStarStarHalf Star
Start quoteCharlotte gave me total peace of mind and empowered me with the knowledge and tools to make my new property business a pleasurable and lucrative venture. End quote

Lenny Scarlett, Kettleworks


*Projected Capital Growth and Rental Yields

How did we calculate this?

Capital Growth

Similar properties have been sold at £285,000 – £350,000. This represents a 17% – 45% price differential on which we have estimated growth in line with comparable developments upon completion.

Leading property consultancy, JLL has predicted a 33.6% increase in property prices between 2015 and 2020 in the Slough area due to the impact of Crossrail.    Local agent, Foxtons, shows 7.39% growth in Slough property prices over the last 12 months.

Links: JLL, Foxtons

Rental Yields

The average data for flat rental values in Slough is currently £1,023 as listed by the linked research below.  New Eton House, due to its design and location, is expected to attract a higher rental.

£1,020 × 12 = £12,240
£12,240/£239,950 = 5.1% yield

The neighbouring development has been used as a comparator which is currently attracting rental values that we forecast for our development. We attach a Rightmove’s Best Price Guide regarding rental values to the same.

Links: Home

Latest Project Updates

Exclusive Show Home New Eton House, 26th October 2019



Exclusive Show Home New Eton House, 26th October 2019

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New Eton House Project Update – September 2019



Development Updates
New Eton House Project Update – September 2019

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