New Eton House, Bath Road, SL1 4DX  

SevenCapital is proud to present New Eton House, a landmark residential development for Slough. Located in the heart of the town’s thriving commercial centre on the Bath Road, you’ll find 58 stunning apartments, light, spacious and designed as a haven for a new era of residents.

A refined and sophisticated addition to Slough’s address book, New Eton House is a new opportunity for a new breed with research showing a clear gap in the market for high-end luxury boutique apartments. As demand increases and supply remains extremely limited, New Eton House is perfectly placed to meet the needs of the executive resident.

Imagine a stunning open-plan apartment in a brand new development, beautifully designed with a contemporary finish, sun shining through floor-to-ceiling glass windows and nestled against a tree-lined road. New Eton House represents a haven amongst the bustle of this commercial hub – a high standard of living for professionals that want an aspirational lifestyle, whether they’re living, working and playing in Slough or only staying there during the working week.

Property Highlights

  • Initial deposit of 10% required
  • 1 & 2 bedroom apartments
  • Boutique hotel style finish
  • Located minutes from Europe’s largest privately owned trading estate in the heart of the town’s thriving commercial centre
  • No.1 destination for executive tenants
  • Estimated completion date Q4 2019
Providing a strong 
Investment Case

Secure Phase 1 Pricing
Phase 1 pricing is now available

6% Rental Yield
Projected Rental Yield on 1 bedroom apartments

35% Increase
JLL forecasts a 35% increase in Slough property prices by 2020

Start quote

New Eton House is set to be the first development of its kind within Slough to be designed to cater specifically to the increasing demand for higher spec, luxury accommodation, and with only 58 apartments and ample parking, it presents a very lucrative investment opportunity, that we’re already receiving a lot of interest for.

End quote

Andy Wright, director at Kingdom Property Services, Slough

Pricing & Deposit Structure
10% Initial
10% 3 Months

Luxury 1 bed 

Prices from £239,950.
Initial Deposit from £23,995

Boutique apartments
Designed for a clear gap in the market for high-end apartments with luxury finishings

High Tenant Demand
By 2021, Slough’s total population is estimated to increase by 18,000

New Eton House

227 Bath Road
Slough Trading Estate
04 mins
Burnham Train Station
Slough Town Centre
44 mins
Slough Town Centre
Windsor & Eton Central
Heathrow (with Crossrail)
London Paddington (with Crossrail)

Why Invest in Slough?
A town experiencing a period of unprecedented regeneration.

Already home to over 5,480 businesses, excellent infrastructure and attracting a range of both public and private investment, Slough is writing its own story.

Crossrail and the development of the Elizabeth Line has seen property prices within a mile of a proposed station increase by 66% since 2009. Thanks to the advantages of the line, Slough is forecasting a 35% increase in overall property price growth by 2020.[1]Finally, with Crossrail’s completion on the horizon, Slough will soon boast unrivalled connectivity with the capital and other key destinations in the region. Crossrail is a key component to Slough’s achieved and forecast growth.

At the core of Slough’s incredible rise are several projects totalling over £1 billion investment. In a plan spanning 15 years, part of the wider Slough Urban Renewal project, the Heart of Slough masterplan has delivered a huge £450 million pound uplift for the town, comprising 34 developments including 3,000 new homes, two hotels and 200,000 sq ft of Grade A offices.

The wider Slough Urban Renewal (SUR) project, a public and private program between Slough Borough Council and Morgan Sindall Investments, continues to rejuvenate transport links, redevelop leisure facilities, deliver new commercial space and create iconic buildings across a culturally and economically thriving Slough landscape.

The flagship development of SUR is The Centre, a £18 million leisure facility that will enhance the town’s leisure facilities and promote an active lifestyle within the affluent community. Other major developments include the refurbishment of the Ice Arena, a state-of-the-art sports centre in Arbour Park and the creation of The Curve – an iconic library and cultural centre that serves as a striking landmark in the centre of Slough.

Start quoteMy Fabrick Square 1 Bed apartment increased by 20% during the build period. As I had only put down a 30% deposit I nearly doubled my starting investment in 18 months! I have invested further with SevenCapital. End quote

Chris Jordan, Fabrick Square

Start quoteI invested in a property recently, really excited about it. I actually introduced one of my friends too, he’s also bought a flat through SevenCapital. These guys really know their market, they know the jurisdictions for us guys living out in Dubai. We really trust these guys. End quote

Shane Wilson, Dubai

Invest with a trusted, innovative and leading property developer


SevenCapital is one of the largest privately owned real estate investment and development companies in the UK, operating across residential, commercial and hospitality sectors.

Since launch, the group has built an exciting portfolio of projects with a value in excess of £1.5billion, spanning more than 5 million sq ft and employing more than 130 dedicated property and construction professionals.

SevenCapital’s residential specialism is in creating and delivering well designed, high quality apartment developments in key city centre locations and other high demand areas that hold strong appeal amongst investors and tenants alike.

First-class customer service is at the heart of everything we do. We provide a fully managed “hands off” investment service with 60 full time staff dedicated to making the investment experience easy and convenient.

We are a financially strong and experienced property developer, with our own construction company Colmore Tang, and an extensive portfolio spanning the residential, commercial and hospitality sectors. We control every part of the process to ensure we meet the highest standards for our customers and we are delivering for them.