Why Invest at New Eton House, Slough?

Welcome to the first and only development designed specifically for Slough’s executive tenants. A landmark residential project at the heart of the town’s thriving commercial centre on the Bath Road, this development is comprised of 58 breathtaking open-plan apartments. Created as a haven for a new era of residents, each apartment is spacious, light and high-end – beautifully designed with a contemporary finish.

Featuring floor-to-ceiling windows, state-of-the-art appliances and stunning interior design, this is a high standard of living for the professional seeking an aspirational lifestyle, whether they’re working in Slough or travelling out to the capital. A refined and sophisticated addition to Slough’s address book, this is a new opportunity for a new breed of tenant.

With London Paddington accessible in 22 minutes and Heathrow in 20 minutes via the Crossrail line, these apartments are ideal for the commuter that wants phenomenal connectivity coupled with amenities experiencing large-scale regeneration. By 2021, the total population is expected to increase by 18,000, attracting a young, ambitious workforce and renters that want to escape the expense of the London market. For investors, this represents a unique opportunity to invest in an emerging property market with an established commercial background and exciting development pipeline.

New Eton House is a ready-made investment which can provide immediate returns, see how this fully-furnished, pre-tenanted property investment can help you meet your financial goals.

Key Investment Highlights

  • Deposit of 10% required (from £23,995)
  • Now completed
  • 1 & 2 bedroom apartments available
  • Boutique hotel style finish
  • Located minutes from Europe’s largest privately owned trading estate in the heart of the town’s thriving commercial centre
  • No.1 destination for executive tenants
  • 14.8% forecasted growth in house prices by 2024 and 11.5% forecasted growth in rental prices by 2024 (JLL)
Providing a strong 
Investment Case

20 Minutes to London
20 minutes to London via Crossrail & 23 minutes to Reading

14.8% Price Growth

Forecasted Growth in House Prices by 2024*

11.5%  Rental Growth
Forecasted Growth in Rental Prices by 2024**

Start quote

New Eton House is set to be the first development of its kind within Slough to be designed to cater specifically to the increasing demand for higher spec, luxury accommodation, and with only 58 apartments and ample parking, it presents a very lucrative investment opportunity, that we’re already receiving a lot of interest for.

End quote

Andy Wright, director at Kingdom Property Services, Slough

Pricing & Deposit Structure

Luxury 1 bed 
Prices from £239,950.

Boutique Apartments
Designed for a clear gap in the market for high-end apartments with luxury finishings

High Tenant Demand
By 2021, Slough’s total population is estimated to increase by 18,000

New Eton House

227 Bath Road
Slough Trading Estate
04 mins
Burnham Train Station
Slough Town Centre
44 mins
Slough Town Centre
Windsor & Eton Central
Heathrow (via Crossrail)
London Paddington (via Crossrail)

5 Reasons to invest in Slough now


Crossrail and the development of the Elizabeth Line has seen property prices within a mile of a proposed station increase by 66% since 2009. Thanks to the advantages of the line, Slough is forecasting a 35% increase in overall property price growth by 2020. Slough will soon boast unrivalled connectivity with the capital and other key destinations in the region. Crossrail is a key component to Slough’s achieved and forecast growth.

£1 billion investment

At the core of Slough’s incredible rise are several projects totalling over £1 billion investment. In a plan spanning 15 years, part of the wider Slough Urban Renewal project, the Heart of Slough masterplan has delivered a huge £450 million pound uplift for the town, comprising 34 developments including 3,000 new homes, two hotels and 200,000 sq ft of Grade A offices.

Slough Urban Renewal (SUR) project

The Slough Urban Renewal (SUR) project, a public and private program between Slough Borough Council and Morgan Sindall Investments, continues to rejuvenate transport links, redevelop leisure facilities, deliver new commercial space and create iconic buildings across a culturally and economically thriving Slough landscape.

Further major development

The flagship development of SUR is The Centre, a £18 million leisure facility that will enhance the town’s leisure facilities and promote an active lifestyle within the affluent community. Other major developments include the refurbishment of the Ice Arena, a state-of-the-art sports centre in Arbour Park and the creation of The Curve – an iconic library and cultural centre.

Commercial attraction

Already home to over 5,480 businesses, excellent infrastructure and attracting a range of both public and private investment, Slough is writing its own story.

Invest with a trusted, innovative and leading developer

Specialising in both the commercial and residential development sectors – SevenCapital own and manage our developments from end to end, ensuring high standards and world-class quality at every stage.

We work towards one vision – helping you create wealth through property. From finding the right location, to quality finish, sale to aftercare, our focus is on providing exceptional opportunities to buy luxury apartments off-plan, direct from the developer. This enables our residential investment clients to buy premium property for lower than the market value, ensuring a much better return on investment. We’re always looking for new ways to take the hassle out of property investment, providing you with all of the knowledge, support and resources you need to ensure a smooth investment journey.

*Projected Capital Growth and Rental Yields

How did we calculate this?

Capital Growth

Similar properties have been sold at £285,000 – £350,000. This represents a 17% – 45% price differential on which we have estimated growth in line with comparable developments upon completion.

Leading property consultancy, JLL has predicted a 33.6% increase in property prices between 2015 and 2020 in the Slough area due to the impact of Crossrail.    Local agent, Foxtons, shows 7.39% growth in Slough property prices over the last 12 months.

Links: JLL, Foxtons

Rental Yields

The average data for flat rental values in Slough is currently £1,023 as listed by the linked research below.  New Eton House, due to its design and location, is expected to attract a higher rental.

£1,020 × 12 = £12,240
£12,240/£239,950 = 5.1% yield

The neighbouring development has been used as a comparator which is currently attracting rental values that we forecast for our development. We attach a Rightmove’s Best Price Guide regarding rental values to the same.

Links: Home

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