New Eton House, Bath Road, SL1 4DX  

SevenCapital is proud to present New Eton House, a landmark residential development for Slough. Located in the heart of the town’s thriving commercial centre on the Bath Road, you’ll find 58 stunning apartments, light, spacious and designed as a haven for a new era of residents.

A refined and sophisticated addition to Slough’s address book, New Eton House is a new opportunity for a new breed of tenants with research showing a clear gap in the market for high-end luxury boutique apartments. As demand increases and supply remains extremely limited, New Eton House is perfectly placed to meet the needs of the executive resident.

Imagine a stunning open-plan apartment in a brand new development, beautifully designed with a contemporary finish, sun shining through floor-to-ceiling glass windows and nestled against a tree-lined road. New Eton House represents a haven amongst the bustle of this commercial hub – a high standard of living for professionals that want an aspirational lifestyle, whether they’re living, working and playing in Slough or only staying there during the working week.

In addition there are 74 car parking spaces available.

Property Highlights

  • Deposit of 10% required (from £25,995)
  • 1 & 2 bedroom apartments
  • Boutique hotel style finish
  • Located minutes from Europe’s largest privately owned trading estate in the heart of the town’s thriving commercial centre
  • No.1 destination for executive tenants
  • Estimated completion date Q1 2020
Providing a strong 
Investment Case

23 Minute London Commute
23 minutes to London Paddington and 20 minutes to Heathrow (via Crossrail)

Strong Rental Demand
Designed for Slough’s growing professional community 

22% Capital Growth
Capital Growth Projected in 3 Years*

Start quote

New Eton House is set to be the first development of its kind within Slough to be designed to cater specifically to the increasing demand for higher spec, luxury accommodation, and with only 58 apartments and ample parking, it presents a very lucrative investment opportunity, that we’re already receiving a lot of interest for.

End quote

Andy Wright, director at Kingdom Property Services, Slough

Pricing & Deposit Structure
10% Required

Luxury 1 bed 
Prices from £259,950.
Initial Deposit from £25,995

Boutique Apartments
Designed for a clear gap in the market for high-end apartments with luxury finishings

High Tenant Demand
By 2021, Slough’s total population is estimated to increase by 18,000

New Eton House

227 Bath Road
Slough Trading Estate
04 mins
Burnham Train Station
Slough Town Centre
44 mins
Slough Town Centre
Windsor & Eton Central
Heathrow (via Crossrail)
London Paddington (via Crossrail)

5 Reasons to invest in Slough now

Commercial attraction

Already home to over 5,480 businesses, excellent infrastructure and attracting a range of both public and private investment, Slough is writing its own story.


Crossrail and the development of the Elizabeth Line has seen property prices within a mile of a proposed station increase by 66% since 2009. Thanks to the advantages of the line, Slough is forecasting a 35% increase in overall property price growth by 2020.[1]Finally, with Crossrail’s completion on the horizon, Slough will soon boast unrivalled connectivity with the capital and other key destinations in the region. Crossrail is a key component to Slough’s achieved and forecast growth.

£1 billion investment

At the core of Slough’s incredible rise are several projects totalling over £1 billion investment. In a plan spanning 15 years, part of the wider Slough Urban Renewal project, the Heart of Slough masterplan has delivered a huge £450 million pound uplift for the town, comprising 34 developments including 3,000 new homes, two hotels and 200,000 sq ft of Grade A offices.

Slough Urban Renewal (SUR) project

The Slough Urban Renewal (SUR) project, a public and private program between Slough Borough Council and Morgan Sindall Investments, continues to rejuvenate transport links, redevelop leisure facilities, deliver new commercial space and create iconic buildings across a culturally and economically thriving Slough landscape.

Further major development

The flagship development of SUR is The Centre, a £18 million leisure facility that will enhance the town’s leisure facilities and promote an active lifestyle within the affluent community. Other major developments include the refurbishment of the Ice Arena, a state-of-the-art sports centre in Arbour Park and the creation of The Curve – an iconic library and cultural centre that serves as a striking landmark in the centre of Slough.

Start quoteAs first-time investors, my wife and I were cautious about selecting the right developer with whom to invest our funds. We purchased a 1 bedroom apartment at Broadway Residences & I am delighted to say that the unit was let the same day that we completed for £850pcm. I am impressed by the level of service received – I would definitely recommend SevenCapital. End quote

A Majithia, Broadway Residences

Start quoteI invested in a property recently, really excited about it. I actually introduced one of my friends too, he’s also bought a flat through SevenCapital. These guys really know their market, they know the jurisdictions for us guys living out in Dubai. We really trust these guys. End quote

Shane Wilson, Dubai


Take the New Eton House VR Tour

Take a tour of New Eton House luxury apartments. Begin your journey in the luxury entrance lobby, using your mouse to guide you through this brand new development from an entirely new perspective. Discover the executive, high-spec apartments and world-class amenities that make this the only development designed specifically for Slough’s executive tenants.

New Eton House is for the professional that wants an aspirational lifestyle – whether they’re living, working or playing in Slough.

Invest with a trusted, innovative and leading property developer


SevenCapital is one of the largest privately owned real estate investment and development companies in the UK, operating across residential, commercial and hospitality sectors.

Since launch, the group has built an exciting portfolio of projects with a value in excess of £1.5billion, spanning more than 5 million sq ft and employing more than 130 dedicated property and construction professionals.

SevenCapital’s residential specialism is in creating and delivering well designed, high quality apartment developments in key city centre locations and other high demand areas that hold strong appeal amongst investors and tenants alike.

First-class customer service is at the heart of everything we do. We provide a fully managed “hands off” investment service with 60 full time staff dedicated to making the investment experience easy and convenient.

We are a financially strong and experienced property developer, with our own construction company Colmore Tang, and an extensive portfolio spanning the residential, commercial and hospitality sectors. We control every part of the process to ensure we meet the highest standards for our customers and we are delivering for them.

Latest Project Updates

Exclusive Show Home New Eton House, 26th October 2019



Exclusive Show Home New Eton House, 26th October 2019

Read Article

New Eton House Project Update – September 2019



Development Updates
New Eton House Project Update – September 2019

Read Article


*Projected Capital Growth and Rental Yields

How did we calculate this?

Capital Growth

Similar properties have been sold at £285,000 – £350,000. This represents a 17% – 45% price differential on which we have estimated growth in line with comparable developments upon completion.

Leading property consultancy, JLL, have predicted a 33.6% increase in property prices between 2015 and 2020 in the Slough area due to the impact of Crossrail.    Local agent, Foxtons, shows 7.39% growth in Slough property prices over the last 12 months.

Links: JLL, Foxtons

Rental Yields

The average data for flat rental values in Slough is currently £1,023 as listed by the linked research below.  New Eton House, due to its design and location, is expected to attract a higher rental at £1,200 PCM.

£1,200 × 12 = £14,400
£14,400/239950 = 6% yield

The neighbouring development has been used as a comparator which is currently attracting rental values that we forecast for our development. We attach a Rightmove’s Best Price Guide regarding rental values to the same.

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