Why Invest at New Eton House, Slough?

New Eton House is the first of its kind for Slough – a landmark residential development at the heart of a thriving town in the South East of the UK. Comprising 58 beautiful high-end apartments, New Eton House is designed to deliver contemporary, premium living just minutes from the most productive commercial district in the country.

Each apartment is spacious, light and crafted to meet the needs of the modern tenant, featuring stunning open-plan interior design, high-specification appliances and furnished to an exceptional standard. An oasis of privacy at the heart of a thriving business quarter, New Eton House epitomises a ‘city-lifestyle’ and exclusive community feel entirely unique to the local market.

With the headquarters of numerous global brands – including O2, Ferrari, McAfee, Fiat UK and Honda – just minutes from the statement lobby entrance, New Eton House is designed with the young professional in mind. Slough’s position as a cornerstone of the prestigious Thames Valley in the South East – one of the most dynamic regions in the UK – ensures a high level of demand from ambitious professional tenants.

Fully-furnished and pre-tenanted, this ready-made investment is ideal for international buyers or those seeking a ‘hands-off’ investment. With the potential for immediate returns, New Eton House represents a prime addition to any property portfolio. 

Key Investment Highlights

  • Cash Investment Opportunity
  • Newly completed development
  • 1 & 2 bedroom apartments available
  • Premium, contemporary living for the modern professional tenant
  • Just minutes from the UK’s most productive commercial district
  • Within walking distance of Crossrail, with London 20 minutes away
  • Property prices forecast to rise by 17.5% and rental prices by 8% by 2025 (JLL)
Providing a strong 
Investment Case

20 Mins to London
Via the brand new nearby Crossrail line

17.5% Price Growth
Forecasted increase by 2025 according to JLL

8% Rent Growth
Forecasted growth by 2025 according to JLL

New Eton House Show Apartment

Take a virtual tour


The Crossrail Effect on Slough


Ideally located to take advantage of Crossrail – the brand new rail line that will revolutionise connectivity between Slough and London – Nationwide research suggests New Eton House’s proximity to local transport links could drive a 4.1% price premium over competitors. With transport links still a key priority for renters, it’s just one of many benefits New Eton House can deliver. 

Easy access to transport links underpins this development’s appeal for tenants. The nearest train station is within walking distance and links up with the Crossrail line, while direct access to the M4 and M25 circular means residents can reach Heathrow Airport in under 15 minutes – ideal for the transient tenant that frequently travels internationally.

Start quote

New Eton House is set to be the first development of its kind within Slough to be designed to cater specifically to the increasing demand for higher spec, luxury accommodation, and with only 58 apartments and ample parking, it presents a very lucrative investment opportunity, that we’re already receiving a lot of interest for.

End quote

Andy Wright, director at Kingdom Property Services, Slough

New Eton House External

The Future of Slough


As part of a large-scale £3 billion redevelopment project currently transforming Slough, New Eton House is a prime example of the regeneration necessary to meet rising demand. The nearby redevelopment of the Queensmere Shopping Centre will create a new destination for the town, raising the profile of Slough whilst encouraging job creation and increased foot traffic.

In contrast to its thriving business district, Slough is also home to a vast amount of green space and cultural offerings, with the historic towns of Windsor and Eton just a few miles away. As tenant priorities change with the times, Slough remains a key destination for those leaving London seeking more affordable, spacious and greener alternatives.

New Eton House

227 Bath Road
Slough Trading Estate
04 mins
Burnham Train Station
Slough Town Centre
44 mins
Slough Town Centre
Windsor & Eton Central
Heathrow (via Crossrail)
London Paddington (via Crossrail)

Invest with a trusted, innovative and leading developer

Specialising in both the commercial and residential development sectors – SevenCapital own and manage our developments from end to end, ensuring high standards and world-class quality at every stage.

We work towards one vision – helping you create wealth through property. From finding the right location, to quality finish, sale to aftercare, our focus is on providing exceptional opportunities to buy luxury apartments off-plan, direct from the developer. This enables our residential investment clients to buy premium property for lower than the market value, ensuring a much better return on investment. We’re always looking for new ways to take the hassle out of property investment, providing you with all of the knowledge, support and resources you need to ensure a smooth investment journey.

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