Slough, London Commuter-Belt
Invest at Crossrail’s Premier Development
- 100m from Slough Station – serving 30,900 London commuters
- 14.8% property price increase expected by 2024
- 11.5% rental price increase expected by 2024
- Wider £3 billion regeneration plan
- Anticipated completion date Q4 2020
Key Stats 2-Bed Apartments
Key tenant demand for premium 2-bed apartments.
of landlords would rather let to couples that rent.
Couples aged 25-49
make up the largest proportion of private renters.
Why Invest in a New 2-Bed Apartment in Slough?
In a market where tenants are always looking for more space and value for money, 2-bed apartments are one of the most popular assets available. We’re seeing an increasing trend of developers prioritising 2-bed apartments in their developments, especially in city-centres or emerging investment markets. As young professionals and couples leave more expensive markets such as London for affordable, accessible regional cores, they’re increasingly choosing towns such as Slough and they’re looking for 2-bed apartments at the heart of the action.
Slough is an established commuter destination and a commercial powerhouse. A key part of the ‘traditional commuter belt’ that has seen prices rise by 313% over the last 20 years, Slough hosts the headquarters of global companies such as O2, Mars and Ferrari in a business landscape comprised of over 5,400 businesses in total. The regeneration of Slough through the Slough Urban Renewal (SUR) continues to create the ideal destination to live, work and play while London and Heathrow Airport remain around 30 minutes away.
Generational Tenant Demand
It’s expected that by 2039, renters will outnumber homeowners as younger buyers become part of ‘Generation Rent’. Prioritising flexibility, space and nearby opportunities, this new wave of tenants want to be as close to the action as possible. They don’t mind paying more either – according to Homes and Property, 2-bedroom apartments are more likely to attract tenants despite rents typically being higher.
Slough meets all of these demands. The world-class transport links it can provide means London is never too far away, while an affordable local market undergoing huge regeneration projects means that prime town-centre property has the potential to deliver incredible returns. Transformational infrastructure projects such as Crossrail are vastly improving accessibility, guaranteeing that London commuters will be able to work in the city and enjoy the benefits of more affordable living in Slough.
This fits with the two most common tenant demographics that choose 2-bed apartments – professional sharers and couples. Slough is a ‘professional paradise’ and a 2-bed apartment at the heart of the town means residents can opt to work for one of many businesses nearby or commute to London. This isn’t short-term either, 67% of professional sharers expect to still be renting in three years time, demonstrating the appetite for workers that are renting indefinitely to take advantage of job opportunities.
Property Performance in Slough
Research by Zoopla shows that the optimal property for maximising rental yields is a 2-bedroom apartment. Delivering an average rental yield of 5.40%, 2-bedroom apartments beat all competition, leading the next asset type by around 0.50% and racing ahead of it’s ‘house’ equivalent, which earn an average of 4.80%.
This highlights that the ideal Buy-to-Let property is a 2-bedroom apartment in a key investment location. By delivering flexibility, space and accessibility, Slough is one of these prime locations. With property price growth of around 14% over the last two years and average rental yields hitting around 5.9%, a 2-bedroom apartment in Slough is ideally placed to take advantage of common tenant demographics and what they’re looking for.
Recommended by PurpleBricks and advised that SevenCapital are brilliant. Loved the way SevenCapital have delivered a personal experience digitally plus an amazing evening event in London.
I recently completed on my apartment at Fabrick Square and it let straight away with a net yield greater than 7% , which is better than I expected. The team were very honest and accommodating throughout the whole process so my experience was great, and I have since reserved a further two apartments in another development. I would recommend SevenCapital.