St. George’s Urban Village: Case Study

HERITAGE PRESERVATION

SevenCapital specialise in urban regeneration and breathing new life into communities by revitalising brownfield land and disused buildings into high quality apartments. As part of this, we are committed to protecting the heritage of these buildings so that our property developments fit with the surrounding architecture and pay homage to what makes the area what is it today.

With a strong track record of preserving Birmingham’s vibrant industrial past with previous part-restoration projects such as Fabrick Square, St. George’s Urban Village was and continues to be one of the city’s largest part-restoration projects and placemaking initiatives.

The Jewellery Quarter symbolises Birmingham’s industrial and artisan history, with a creative heritage spanning 250 years and being famed worldwide as the UK’s jewellery centre with over 500 jewellery businesses. With its status as a designated Conservation Area with over 200 listed buildings, this area served as the perfect setting for creating a property development which oozes character that sets it apart from other urban developments.

The majority of the St. George’s Urban Village site previously housing disused factories and warehouses, with many of the individual property blocks kept elements of the original exteriors, blending historical elements with modern design. Whilst all seven buildings are designed in line with their traditional architecture and industrial roots, each has its own distinctive style, creating individual identities. The Kettleworks building, for example, used the existing concrete frame to form a resident-only carpark and additional penthouse flats. On its exterior, it proudly displays a hand-painted replica of the original signage visible on the outside of the structure, paying homage to the industrial origins of the area.